Fractional CBO and Brand Strategy Consultant
Cost-effective brand leadership for ambitious organisations.
Brand Leadership and Guidance
Responsible for brand strategy development, refining brand positioning, and crafting impactful narratives that transform brand performance, Iain Harper collaborates with businesses and non-profits as either a fractional Chief Brand Officer (CBO) integrated within a senior management team, or as a brand consultant on short-term projects.
Cost-Effective, Scalable and Flexible Brand Expertise
Leverage all the benefits of having an experienced brand strategist on your team while avoiding recruitment and employment costs.
Executive-level brand ownership
Objectivity and fresh perspective
Analytical insight and creative direction
Competitive brand awareness and loyalty
Brand Strategy, Positioning and Narrative
Mapping the route, guiding the journey, and telling the story.
Fractional Chief Brand Officer option
Integrated on a part-time basis as a member of your executive management team, typically for one or two days per month.
Brand Strategy Consultant option
Engaged as an external advisor on short-term projects, such as brand audits and creating brand guidelines.
Market Research, Analysis and Interpretation
Understanding your audience and competitive landscape, and identifying opportunities for differentiation and growth.
Brand Identity and Voice
Ensuring your brand aligns with the strategic goals of your organisation, and is represented consistently across all channels.
“With a rare combination of creativity and analytical flair, I bring thirty years’ experience of international brand development and integrated digital marketing in diverse sectors.”
Iain Harper
Brand Strategist
Transform Your Brand with Strategic Expertise
To open a dialogue about opportunities for collaboration, get in touch with a brief outline of your brand goals and challenges.
